[FREE] La matrice BCG et les décisions managériales: Comment analyser une situation dans son contexte ? (Gestion & Marketing t. 10) (French Edition)






 | #3421507 in eBooks |  2014-06-30 |  2014-06-30 | File Name: B00LEOLYQA

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Un guide pratique et accessible pour comprendre la matrice BCG

Puisque gérer son portefeuille d’activités et allouer les ressources nécessaires à leur développement n’est pas toujours évident, la matrice BCG propose des repères pour faciliter la prise de décision. Que les managers se rassurent donc, car le cadrant développé par le cabinet de consultation Boston Consulting...


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